[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.adra-ba.cz\/kde-skoncily-kravicky-rozmistene-po-praze-v-roce-2004\/#Article","mainEntityOfPage":"https:\/\/www.adra-ba.cz\/kde-skoncily-kravicky-rozmistene-po-praze-v-roce-2004\/","headline":"Kde skon\u010dily kravi\u010dky rozm\u00edst\u011bn\u00e9 po Praze v roce 2004","name":"Kde skon\u010dily kravi\u010dky rozm\u00edst\u011bn\u00e9 po Praze v roce 2004","description":"V\u00a0roce 2004 se v\u00a0Praze objevily t\u00e9m\u011b\u0159 t\u0159i stovky plastov\u00fdch kravi\u010dek v\u00a0\u017eivotn\u00ed velikosti. Ka\u017ed\u00e1 z\u00a0nich nesla na sv\u00e9m t\u011ble n\u011bjak\u00fd symbol, v\u0161echny byly co kus, to…","datePublished":"2018-03-30","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.adra-ba.cz\/author\/#Person","name":"adra-ba.cz\n","url":"https:\/\/www.adra-ba.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adra-ba.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/adra-ba.cz\/wp-content\/uploads\/img_a341180_w2212_t1553945891.png","url":"https:\/\/adra-ba.cz\/wp-content\/uploads\/img_a341180_w2212_t1553945891.png","height":"","width":""},"url":"https:\/\/www.adra-ba.cz\/kde-skoncily-kravicky-rozmistene-po-praze-v-roce-2004\/","about":["Neza\u0159azen\u00e9"],"wordCount":390,"articleBody":"V\u00a0roce 2004 se v\u00a0Praze objevily t\u00e9m\u011b\u0159 t\u0159i stovky plastov\u00fdch kravi\u010dek v\u00a0\u017eivotn\u00ed velikosti. Ka\u017ed\u00e1 z\u00a0nich nesla na sv\u00e9m t\u011ble n\u011bjak\u00fd symbol, v\u0161echny byly co kus, to origin\u00e1l. Mo\u017en\u00e1 si je\u0161t\u011b tento po\u010din dok\u00e1\u017eete vybavit, tehdy \u0161lo o velmi zaj\u00edmavou a vkusnou recesi, kter\u00e1 m\u011bla slou\u017eit jako propagace a firemn\u00ed reklama, pochopiteln\u011b tak\u00e9 draze zaplacen\u00e1. Za pron\u00e1jem nebo vlastnictv\u00ed jedn\u00e9 kravi\u010dky se platilo t\u00e9m\u011b\u0159 \u010dtvrt milionu korun a tehdy si je pronaj\u00edmala nap\u0159. Komer\u010dn\u00ed banka nebo p\u0159edch\u016fdce dne\u0161n\u00edho O2, spole\u010dnost Eurotel.\tCel\u00e1 akce vznikla jako propaga\u010dn\u00ed materi\u00e1l, je ov\u0161em \u0161koda, \u017ee se z\u00a0n\u00ed vytratil kulturn\u00ed podtext. Lid\u00e9 toti\u017e na dal\u0161\u00ed reklamn\u00ed prospekt v\u00a0podob\u011b plastick\u00fdch soch reflektovali sp\u00ed\u0161e negativn\u011b, pozitivn\u00ed ohlasy by \u00fadajn\u011b zaznamenali, kdyby se t\u00edmto zp\u016fsobem propagovalo cokoli ve\u0159ejn\u011b prosp\u011b\u0161n\u00e9ho, nap\u0159. plaveck\u00e9 are\u00e1ly ve form\u011b p\u0159\u00edrodn\u00edch biosf\u00e9rick\u00fdch rezervac\u00ed, ve\u0159ejn\u00e1 h\u0159i\u0161t\u011b a sportovi\u0161t\u011b provozovan\u00e1 zdarma, nap\u0159. tzv. workout parky, sportovn\u00ed akce typu vod\u00e1ck\u00fdch sport\u016f, turistiky a sportovn\u00edch odv\u011btv\u00ed nep\u0159\u00edli\u0161 roz\u0161\u00ed\u0159en\u00fdch, kulturn\u00ed akce, v\u00fdstavy apod.\u00a0\t\tPodpora kulturn\u00edho \u017eivota s\u00a0v\u00fdt\u011b\u017ekem na charitu\tUr\u010dit\u00fd kulturn\u00ed p\u0159\u00ednos to v\u0161ak m\u011blo. Rozm\u00edst\u011bn\u00ed kravi\u010dek zabavilo celkem t\u00e9m\u011b\u0159 \u010dty\u0159i stovky v\u00fdtvarn\u00edk\u016f, kte\u0159\u00ed dodali p\u0159ibli\u017en\u011b 800 n\u00e1vrh\u016f, nej\u010dast\u011bji se sportovn\u00edmi, kulturn\u00edmi a spole\u010densk\u00fdmi motivy. V\u00fdt\u011b\u017eky z\u00a0pron\u00e1jm\u016f nakonec putovaly do nada\u010dn\u00edch fond\u016f a ob\u010dansk\u00fdch sdru\u017een\u00ed. P\u016fvodn\u00ed projekt vznikl ve \u0160v\u00fdcarsku a c\u00edlem bylo p\u0159edev\u0161\u00edm podpo\u0159it turistick\u00fd ruch v\u00a0na\u0161em hlavn\u00edm m\u011bst\u011b. Nebylo to v\u0161ak jen dom\u00e9nou \u010cesk\u00e9 republiky, kravi\u010dky se octly ve v\u00edce m\u011bstech, nap\u0159. ve Stockholmu a v\u00a0americk\u00e9m st\u00e1t\u011b Pensylv\u00e1nia.\tMo\u017en\u00e1, \u017ee se v\u00a0brzk\u00e9 dob\u011b do\u010dk\u00e1me podobn\u00e9ho projektu, tentokr\u00e1t s\u00a0jin\u00fdmi zv\u00ed\u0159aty, nebo s\u00a0lidsk\u00fdmi postavami. N\u011bco takov\u00e9ho toti\u017e dok\u00e1\u017ee zaujmout na prvn\u00ed pohled, a pokud se akce pojme velkoryse a uv\u00e1\u017eliv\u011b, jist\u011b zaznamen\u00e1 \u00fasp\u011bch.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kde skon\u010dily kravi\u010dky rozm\u00edst\u011bn\u00e9 po Praze v roce 2004","item":"https:\/\/www.adra-ba.cz\/kde-skoncily-kravicky-rozmistene-po-praze-v-roce-2004\/#breadcrumbitem"}]}]